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Block Snippets Issue One
Thanks for sharing your bits with us.
Hi, we're Block and this is Snippets. Snippets is a way for us to share little morsels of branding that we stumble upon on the www and think are interesting. Thanks to everyone who sent us links after our last issue and keep them rolling in (unless, of course, they involve videos of grown men dressed as plush toys - please, please, please keep those ones to yourself).
Small agency An Adage White Paper:
The Rise of the Real Mom.


"Still targeting ‘Supermom’? For younger generations of mothers, having it all doesn’t mean doing it all."
Download the pdf here
Predictably Irrational Visionary got it wrong on books.

An article in The Australian by our friend Damon Hurst of Thirdman Interim on the premature reporting on the death of books. "'The book is dead,' said Peter Kindersley, founder and chairman of Dorling Kindersley (DK). He was launching the world's first interactive CD ROM in London in 1992..."
Read more
Here & There

Mick to Andy:
I leave it in your capable hands
.

"Below is a letter from Jagger to Warhol, concerning the work, in which he politely warns the artist of production difficulties associated with complex sleeve designs"
Read more

Campaign Unframed

Shanghai 2010 World Expo
"Online Expo" Official Preview.

You come for the graphics but you stay for the voice over. This video is equal parts amusing and disturbing. A great case study in how not to 'localise' content.
See more

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